Training of highly qualified specialists in the field of marketing research and analysis who possess the knowledge, skills and abilities to make effective strategic decisions based on research and analysis of dynamically changing market conditions in order to meet customer needs and maximize the profits of enterprises.

• Demonstrates receptivity to new methods, techniques and technologies, skills of using IT in professional activities – when conducting marketing research and analysis, forecasting, monitoring the execution of marketing plans. They show the ability to show mastery of analytical and critical thinking when solving tasks.
• Applies the tools of marketing research and analysis, demonstrates the ability, based on knowledge of market needs and customer experience, to make necessary and appropriate decisions and implement these decisions. Predicts systems of external and internal factors affecting the activities of companies in the domestic and foreign markets using digital technologies. Demonstrates the possession of digital marketing research tools and its use in the implementation of business activities of companies / organizations and the evaluation of research results and the effectiveness of actions and results obtained.
• Demonstrates the ability to think strategically, set goals and find opportunities and tools to achieve them, predict, segment the market, develop strategic plans, analyze the results of marketing plans, generate reports on marketing research, monitoring marketing performance indicators.
• Builds effective communications, maintain contacts, connections, relationships with marketing agencies specializing in marketing research, as well as with intermediaries, clients, potential consumers when conducting marketing research, while demonstrating mastery of various forms of communicative influence; shows tolerance towards colleagues in professional activities; uses advanced, including digital, communication technologies in professional activity.
• Sets goals and formulates tasks related to the implementation of professional functions, demonstrates a proactive position and focus on the result declared by the management and/or owners (shareholders/founders) of the company.
• Demonstrates the ability to generalize and adapt the advanced positive international experience of marketing activities and the application of marketing research and analysis methods to the conditions of domestic and foreign markets. Manages changes, responds flexibly and adequately to the changing situation, identifies and analyzes problems, results of marketing research and analysis, finds and selects alternative applications of the results obtained, implements and evaluates the results of its activities and marketing actions of the company/organization.
• Uses interdisciplinary knowledge gained during the study of various business disciplines when choosing methods of marketing research and evaluating the results of research and analysis to make marketing decisions and improve the effectiveness of managerial impact on their effectiveness.
• Selects and applies modern information and Internet technologies of marketing research and analysis, evaluation of the effectiveness of applied marketing communications, other marketing tools, including in the field of organization and application of database marketing, demonstrates proficiency in computer methods of collecting, registering, storing and processing information used in the field of his professional activity.