Mission Of The University Of International Business
GENERAL GOAL • MISSION • VISION • VALUES • STRATEGIC DIRECTIONS
General goal
To foster continuous education as a pathway to achieving academic excellence at UIB.
Mission
To equip every student with cutting-edge knowledge that empowers them to enhance the quality of life for themselves and others.
Vision
UIB will emerge as a leading center for lifelong learning, offering an innovative blend of formal and informal education to enrich the professional and personal development of its students.
Values
- Student-centered education
- Commitment to academic excellence
- Integrity and ethical conduct
- Innovation and adaptability
- A people-focused approach
Strategic Directions
- Strengthening and enhancing the university’s ranking and reputation
- Driving digital transformation and institutional excellence
- Promoting academic distinction and growth
- Positioning the university as a leader in innovation and research
- Ensuring financial sustainability and efficiency
