Training of managers, researchers, analysts, teachers in the field of digital marketing, competitive in the labor market, in demand by modern enterprises, possessing knowledge, skills, professional and managerial skills in the digital economy, capable and ready to implement acquired knowledge, skills and abilities in order to meet the needs of consumers of goods and services in the domestic and foreign markets and maximizing the profits of enterprises/ companies/ institutions, taking into account the environment of functioning and development of enterprises/companies/ institutions, including political, economic, legal, demographic, socio-economic and digital.