The main purpose of the educational program is the training of highly qualified scientific and pedagogical personnel for research centers and structural divisions of enterprises, as well as for the system of higher and postgraduate education; training of managers, researchers, marketing analysts – competitive in the labor market, in-demand by modern enterprises and market structures, possessing knowledge, skills, professional and managerial skills, as well as capable and ready to implement the acquired knowledge, skills, and skills in order to meet the needs of consumers of goods and services in the domestic and foreign markets and maximize the profits of companies.

1. Sets goals and formulate tasks related to the implementation of professional functions, to be productive and focused on the result declared by the management and/or owners (shareholders/founders) of the company.
2. Generalizes and adapts the advanced positive foreign experience of marketing activities to the conditions of domestic and foreign markets; manages changes, flexibly and adequately responds to the changing situation; identifies and analyzes problems, finds and selects alternative solutions, implements and evaluates the results.
3. Perceives new methods, techniques and technologies; demonstrates knowledge and skills of using IT in the professional activities of a marketing manager, as well as a teacher and researcher; demonstrates the skill of analytical and critical thinking in solving tasks.
4. Thinks strategically, sets goals and finds opportunities and tools to achieve them, constructively demonstrates erudition, sociability, ability to work in a team, shows the best individual qualities, leadership qualities, initiative, responsibility and striving for professional success.
5. Knows communication technologies. He is able to build effective communications and maintain contacts, connections and relationships both inside and outside the company. Possesses various forms of communicative influence. Knows how to organize the work of performers; show tolerance towards colleagues in professional activities.
6. Is able to use the knowledge gained during the study of various business disciplines in his professional activity to obtain a systematic view and improve the effectiveness of managerial influence; independently form interdisciplinary thinking.
7. Is able to apply marketing research and analysis tools, the ability to develop necessary and appropriate solutions and implement these solutions based on knowledge of market needs and customer experience.
8. Is able to apply modern information and Internet technologies of marketing research and analysis, marketing communications and other marketing tools, including in the field of organization and application of database marketing, possess computer methods of collecting, registering, storing and processing information used in the field of his professional activity.