Marketing
7M04125/7М04106
Languages of instruction:
Russian, Kazakh
Directions:
Profile direction – 1 year;
Scientific and pedagogical direction – 2 years
Number of grants
90 grants – for 2023
"Marketing" in UIB is:
Training of managers, researchers, analysts in the field of marketing – competitive in the labor market, in demand by modern enterprises and market structures, possessing knowledge, skills, professional and managerial skills, as well as capable and ready to implement acquired knowledge, skills and abilities in order to meet the needs of consumers of goods and services in the domestic and foreign markets and maximize the profits of the companies.
Acquired skills:
Organization, planning and management of pre-sale and after-sale services
Advertising activities
Marketing research
Developing an image policy