B047 Marketing and advertising
Number of grants
95
- Marketing in the digital economy
- Marketing research and analytics
Current information for 2023.
What is it?
“Marketing and advertising” is one of the key processes of any modern organization. Marketing specialists are responsible for conducting market research, searching for potential customers, identifying their needs and preferences, segmenting and selecting target market segments, positioning the company and its individual products, forming a product range, creating and “promoting” the brand, establishing a system of prices and discounts, developing means of promotion and communication impact on the consumer,”designing” distribution channels and delivery of products to the end customer.
Who do graduates of this specialty work for?
After graduating from the university in the field of Marketing and Advertising, you will be able to find a job in these areas:
- Marketing specialist;
- Sales Agent;
- Economist;
- Analyst;
- Advertising Specialist;
- Brand Manager;
- Internet Marketer;
Acquired skills
Students enrolled in the Marketing and Advertising program receive skills and knowledge in such areas as:
- Marketing research;
- Marketing activities for product development and product range management;
- Organization, planning and management of goods movement;
- Advertising activities;
- Procurement and logistics activities;
- Organization, planning and management of pre-sale and after-sale services.
- JSC “Almaty City Development Center”;
- Danone Berkut LLP;
- Department of State Revenue in Almaty;
- “KRK ASSORTI”;
- DASS & Partners LLP;
- OUL in the form of an association;
- “Association of Light Industry Enterprises of the Republic of Kazakhstan”;
- AIJIEM LLP;
- Kazkommertsbank JSC;
- JSC NC “Kazakhstan Temir Zholy”;
- JSC “Air Astana”;
- Kazpost;
- KazMunayGas;
- Foodmaster LLP.
- JSC “Almaty City Development Center”;
- Danone Berkut LLP;
- Department of State Revenue in Almaty;
- “KRK ASSORTI”;
- DASS & Partners LLP;
- OUL in the form of an association;
- “Association of Light Industry Enterprises of the Republic of Kazakhstan”;
- AIJIEM LLP;
- Kazkommertsbank JSC;
- JSC NC “Kazakhstan Temir Zholy”;
- JSC “Air Astana”;
- Kazpost;
- KazMunayGas;
- Foodmaster LLP.
More than 70% of the teachers are practitioners – a distinctive feature of UIB is that it is a university of practical knowledge. This is the most important competitive advantage of our educational institution, which prioritizes strengthening the practical orientation of training specialists
Specialized workshops, training seminars, guest lectures from successful people working in this field
The specialized program takes into account the wishes and capabilities of the listener: the individual educational and thematic plan contains a list and sequence of subjects, the subject of classes and their time, as well as the possibility of private one-on-one consultations with the teacher in the main specialized disciplines, where the listener can ask exactly the questions that he faces directly in his work
