PR and Advertising
Languages of instruction:
Kazakh, Russian
Specialized subjects at the UNT:
Creative exams
International programs:
Academic mobility; Dual Degree program
What is it?
Training of highly qualified specialists in the field of communication activities in the Internet environment, based on the possession of an integrated approach to the management of Internet communications. Our goal is to train highly qualified specialists in the field of advertising and public relations, who know the theoretical and practical aspects of mass and special communications; who know the technologies of new media, advertising, PR – public relations, as well as technologies for creating and managing media content; who have the skills of media planning, project management, and marketing research. We are talking about both universal specialists in integrated communications management and highly focused specialists in the field of advertising, PR and new media
Training a graduate with specialized competencies to ensure his demand in the labor market; a specialist in advertising and public relations, who knows the theoretical and practical aspects of mass and special communications; who owns advertising technologies, PR, technologies of creating and managing media content, media planning skills, project management, marketing research.
- Able to work with a large amount of textual and verbal information. Has the skills of its classification, distribution and interpretation.
- Owns the knowledge and practical skills of applying digital technologies to create interactive and multimedia content.
- Owns and uses the skills of creating photo and video. Knows and applies the skills to work in the frame of video. Knows the basics of sound and editing technology.
- Owns the skills of preparing and writing relevant journalistic materials of various genres (news, reviews, articles, interviews, etc.)
- Has knowledge of fact-checking methods (fact-checking), methods for applying them, and understands responsibility for the integrity and fullness of the facts.
- Has and applies the skills of analyzing and evaluating the effectiveness of PR campaigns.
- Knows, understands and applies methods of strategic planning in the work.
- Has the skills to form and implement positive leadership and team management.
№ | Name of discipline |
1 | Fundamentals of law and anti-corruption culture |
2 | Introduction to Journalism |
3 | Introduction to Research Methods |
4 | History of Kazakh journalism |
5 | Kazakh (Russian) language 3 |
6 | Kazakh (Russian) language 4 |
7 | Leadership |
8 | Rights and freedom of a journalist |
9 | Legal and ethical regulation of mass media |
10 | Public relations in crisis situations |
11 | Theory and practice of PR |
12 | Business Information Management |
13 | Language and style of mass communication |
14 | Foreign language 3 |
15 | Foreign language 4 |
16 | Foreign language 5 |
17 | Foreign language 6 |
18 | Mobilography |
19 | Organization of the press service |
20 | Spindoctoring |
21 | TV and radio journalism |
22 | Copyright and PR |
23 | Green Marketing |
24 | Oratorical skills and speech technique |
25 | Advertising and public relations in business |
26 | Creative laboratory of a journalist: genres and methods |
27 | PR marketing |
28 | Online Media Design |
29 | Online advertising and social media advertising |
30 | The Art of the Interview |
31 | Fundamentals of reputation management and image studies |
32 | Building a PR strategy with sustainable development goals |
33 | Public opinion management technologies |
34 | Photography and camerawork |
35 | Event management in PR |
36 | Mediarelation |
