Marketing research and analytics
Languages of instruction:
Kazakh, Russian
Specialized subjects at the UNT:
Mathematics and Geography
International programs:
Academic mobility; Dual Degree program
What is it?
Bachelors of this program carry out their professional activities related to the organization, planning, management, control of marketing at different levels of management in companies of various organizational forms and types of economic activity, as well as research, innovation, design, consulting, analytical activities in all spheres and links of the national economy, educational (pedagogical) in general education and secondary schools- special institutions.
Training of highly qualified specialists in the field of marketing research and analysis who possess the knowledge, skills and abilities to make effective strategic decisions based on research and analysis of dynamically changing market conditions in order to meet customer needs and maximize the profits of enterprises.
- Demonstrates receptivity to new methods, techniques and technologies, skills of using IT in professional activities – when conducting marketing research and analysis, forecasting, monitoring the execution of marketing plans. They show the ability to show mastery of analytical and critical thinking when solving tasks.
- Applies the tools of marketing research and analysis, demonstrates the ability, based on knowledge of market needs and customer experience, to make necessary and appropriate decisions and implement these decisions. Predicts systems of external and internal factors affecting the activities of companies in the domestic and foreign markets using digital technologies. Demonstrates the possession of digital marketing research tools and its use in the implementation of business activities of companies / organizations and the evaluation of research results and the effectiveness of actions and results obtained.
- Demonstrates the ability to think strategically, set goals and find opportunities and tools to achieve them, predict, segment the market, develop strategic plans, analyze the results of marketing plans, generate reports on marketing research, monitoring marketing performance indicators.
- Builds effective communications, maintain contacts, connections, relationships with marketing agencies specializing in marketing research, as well as with intermediaries, clients, potential consumers when conducting marketing research, while demonstrating mastery of various forms of communicative influence; shows tolerance towards colleagues in professional activities; uses advanced, including digital, communication technologies in professional activity.
- Sets goals and formulates tasks related to the implementation of professional functions, demonstrates a proactive position and focus on the result declared by the management and/or owners (shareholders/founders) of the company.
- Demonstrates the ability to generalize and adapt the advanced positive international experience of marketing activities and the application of marketing research and analysis methods to the conditions of domestic and foreign markets. Manages changes, responds flexibly and adequately to the changing situation, identifies and analyzes problems, results of marketing research and analysis, finds and selects alternative applications of the results obtained, implements and evaluates the results of its activities and marketing actions of the company/organization.
- Uses interdisciplinary knowledge gained during the study of various business disciplines when choosing methods of marketing research and evaluating the results of research and analysis to make marketing decisions and improve the effectiveness of managerial impact on their effectiveness.
- Selects and applies modern information and Internet technologies of marketing research and analysis, evaluation of the effectiveness of applied marketing communications, other marketing tools, including in the field of organization and application of database marketing, demonstrates proficiency in computer methods of collecting, registering, storing and processing information used in the field of his professional activity.
№ | Name of discipline |
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1 | Economic Theory and Microeconomics | |
2 | Accounting and Audit |
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3 | Introduction to Research Methods |
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4 | Kazakh (Russian) language 3 |
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5 | Kazakh (Russian) language 4 |
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6 | Macroeconomics |
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7 | Marketing |
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8 | Mathematics in Economics |
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9 | Management |
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10 | Fundamentals of law and anti-corruption culture |
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11 | Statistics |
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12 | Business Information Management |
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13 | Finance |
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14 | Foreign language 3 |
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15 | Foreign language 4 |
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16 | Foreign language 5 |
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17 | Foreign language 6 |
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18 | Critical thinking in business |
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19 | Psychology of business relationships |
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20 | Marketing Management |
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21 | Econometrics |
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22 | E-commerce and modern contact centers |
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23 | Electronic business |
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24 | Special Course 1: Practice Firm |
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25 | Special Course 2: Practice Firm |
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26 | Integrated marketing communications |
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27 | Customer focus in the digital economy |
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28 | Marketing research |
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29 | Marketing research in the digital environment |
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30 | Marketing research and analysis in industries |
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31 | Processing and analysis of digital images |
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32 | Digital marketing strategy |
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33 | Project management |
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34 | Business Analytics and Intelligence |
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35 | Business communication |
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36 | Customer Analytics |
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37 | Digital Product Development (Eng) |
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