Training of highly qualified, competitive, in-demand specialists in the field of marketing, adapted to the conditions of the digital economy, capable and ready to implement the acquired knowledge, skills and skills of professional and managerial activities to maximize the profits of enterprises by effectively meeting the needs of key consumers.

• Uses and transforms interdisciplinary knowledge gained in the course of studying various business disciplines in his professional activities to improve the effectiveness of managerial influence on the marketing complex; constantly applies interdisciplinary connections, primarily in product development, and independently forms interdisciplinary thinking.
• Demonstrates mastery of technologies and forms of communicative influence, thanks to which he builds effective communications, maintains contacts, connections, relationships both inside and outside the company, uses conflict management tools and organizes the work of performers in order to achieve the goals of teamwork. Shows tolerance towards colleagues in professional activities. Use advanced, including digital, communication technologies in professional activities; competently build communications based on the goals and situation of communication.
• Demonstrates readiness and ability to make necessary and expedient decisions and implement them based on knowledge of market needs and customer experience. Predicts changes in external and internal factors affecting the activities of companies in the domestic and foreign markets with the use of digital technologies. Owns the tools of digital marketing research and uses it in the implementation of business activities of companies/organizations and evaluation of its effectiveness. Understands the importance of taking into account the cultural environment.
• Demonstrates the ability to set strategic and tactical goals and find opportunities and tools to achieve them, including in the context of digital transformation; has and owns the tools of long-term marketing planning and control using digital tools.
• Perceives, generalizes and adapts the features of the advanced positive international experience of marketing activities to the conditions of domestic and foreign markets. Demonstrates the ability to manage changes, respond flexibly and adequately to a changing situation, the ability to identify and analyze problems, find and choose alternative solutions to solve them, implement and evaluate results, also taking into account ethical standards of behavior.
• Sets goals and formulates tasks related to the implementation of professional functions in the field of marketing, business in the context of digital transformation, demonstrates a proactive position and focus on achieving the results stated by the management and /or owners (shareholders / founders) of the company.Начало формы
• Owns modern information and Internet technologies of marketing research and analysis, marketing communications, other marketing tools, including in the field of organization and application of database marketing. Knows and understands the essence and principles of e-commerce, models of virtual commercial platforms, knows how to apply promotion tools in a digital environment.