The program is aimed at training professionals who know how to use information and communication technology to market products and services in the field of e-commerce. In the process of mastering the program, basic knowledge of mathematics, programming, and marketing will be obtained, which will allow developing applications (including mobile ones) to promote products or be able to use ready-made systems.

• To work effectively individually and in a team, to show sociability and psychological preparedness in practical activities in the specialty, in working with specialists from related industries; To show leadership qualities and initiative in solving urgent production and technological, research, design and environmental-economic problems.
• Choose methods and tools for building information protection systems, own information protection tools to ensure the specified information security properties.
• To develop logical thinking, to form skills of drawing up mathematical models of the studied objects or processes, to be able to do mathematical analysis for subsequent forecasting and making appropriate management decisions. To be able to provide IT specialists with the basis of theoretical and practical training in the field of physics.
• Use architectural and detailed solutions when designing systems; apply information technology in the design of information systems.
• Independent professional development throughout the entire period of activity, to master modern Kazakh, Russian and foreign languages in the professional sphere at a level that allows you to work in an international environment.
• Be able to conduct market research, search for potential customers, identify their needs and preferences, create and “promote” a brand, develop means of promotion and communication impact on the consumer, including using modern information technologies. Understand marketing research data and be able to draw the right conclusions from them; be able to analyze databases and statistics.
• Possess the means and programming environment, modern programming technologies, methods of setting up and debugging the transition from controlling the operation of individual devices to analyzing traffic in certain sections of the network. Implement network algorithms in a high-level programming language, connect them to computer networks, work with network applications, search for information on the Internet.
• Be able to create an information model of a specific subject area for IS, use modern DBMS for data processing in IS, represent data using various models.
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