Marketing

Specialized subjects at the UNT: geography and mathematics

Languages of study: Kazakh, Russian, English

Educational programs:
Marketing in the digital economy
Marketing research and analysis

Marketing is one of the key processes of any modern organization. Marketing specialists are responsible for conducting market research, searching for potential customers, identifying their needs and preferences, segmenting and selecting target market segments, positioning the company and its individual products, forming a product range, creating and “promoting” the brand, establishing a system of prices and discounts, developing means of promotion and communication impact on the consumer, “designing” channels for distribution and delivery of products to the end customer.

Marketing in the digital economy

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Marketing research and analysis

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Who do graduates of this educational program work for?

After graduating from Marketing at UIB University, You will be able to find a job in these areas

  • Marketer
  • Sales agent
  • Economist
  • Analyst
  • Advertising specialist
  • Brand manager
  • Internet marketer

Acquired skills

Students enrolled in the Marketing program during their training receive skills and knowledge in such areas as: marketing research, marketing activities for product development and product range management, organization, planning and management of product movement, advertising, procurement and logistics, organization, planning and management of pre-sale and after-sales services

  • JSC “Center of development of Almaty city»
  • LLP “Danone Berkut”
  • Department of state revenue for Almaty
  • «КРК ASSORTI»
  • LLP «DASS & Partners»
  • OUL in the form of the Association ” Association of light industry enterprises of the Republic of Kazakhstan»
  • LLP «АйДжиЭм»
  • KAZKOMMERTSBANK JSC
  • JSC NC ” Kazakhstan Temir Zholy”
  • Air Astana JSC
  • Kazpost
  • KazMunayGas
  • LLP “Foodmaster”

Students majoring in Marketing can participate in an international student exchange program and go to study at leading Universities in France, Cyprus, the Czech Republic, and Korea

  • JSC “Center of development of Almaty city»
  • LLP “Danone Berkut”
  • Department of state revenue for Almaty
  • «КРК ASSORTI»
  • LLP «DASS & Partners»
  • OUL in the form of the Association ” Association of light industry enterprises of the Republic of Kazakhstan»
  • LLP «АйДжиЭм»
  • KAZKOMMERTSBANK JSC
  • JSC NC ” Kazakhstan Temir Zholy”
  • Air Astana JSC
  • Kazpost
  • KazMunayGas
  • LLP Foodmaster

More than 70% of teachers-practitioners the Distinctive feature of UIB is that it is a University of practical knowledge. This is the most important competitive advantage of our educational institution, which makes it a priority to strengthen the practical focus of training specialists.

Internship programs in companies

Specialized master classes, training seminars, guest lectures from successful people working in this field

Specialized program takes into account the wishes and possibilities of the listener: individual educational plan contains a list and sequence of the study subjects, the topics of the course and their time, and also possibility of private one-on-one consultations with the lecturer on the major specialized disciplines in which students can ask the questions that he faces in his work